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Amason 2021 new product launch: create smart digital musical instruments in the future and light up smart home life

Addtime:2022-04-12Read:

On March 26, 2021, the 2021 Pearl River Emerson dealer conference and new products global conference were grandly held at Jinhuai Jiahua Hotel, Huizhou, Guangdong. With the theme of "Innovating the trend of the times and enjoying the taste of life", they jointly started a new journey of Emerson national brand with global dealers.


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图1)


More than 170 people attended the Emerson dealer conference and the new product global conference. The heavyweight leaders and guests present were: Chen Xiaoqi, a famous Chinese songwriter and executive vice chairman of the pop music society of the Chinese Musicians Association, Huang Xianxing, director and Deputy Secretary of the Party committee of the Pearl River Piano Group, Liu Chunqing, chairman of the Pearl River Emerson, Chen Zhiqiu, general manager of the Pearl River Emerson, Dai hanannie, global brand spokesperson of the Emerson Xiang Yi, President of the pop music society of Guangdong Musicians Association, Zhang chunsen, technical consultant of Emerson, Li Longtian, director of Emerson marketing center, Yang Shaoning, deputy director of Emerson marketing center, Lu Yiming, deputy director of R & D department, etc


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图2)

△From left to right: Chen Zhiqiu, Huang Xianxing, Chen Xiaoqi, Liu Chunqing and Dai hananni


On behalf of Pearl River Amason, Liu Chunqing, chairman of Pearl River Amason, extended a warm welcome and thanks to the dealers' families across the country and made a speech on the strategic planning of Pearl River Amason. Over the past 13 years, Emerson has specialized in digital piano, electroacoustic instrument and digital music education. In the future, while focusing on doing these things well, we will continue to create products and models more suitable for the market and consumers, Let Emerson digital musical instruments enter thousands of households, go international and become the pride of Chinese national brands.


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图3)


△Liu Chunqing, chairman of Amason, made a speech


Chen Zhiqiu, general manager of Amason, Zhang chunsen, technical consultant, Lu Yiming, deputy director of R & D department and Li Longtian, director of marketing center delivered speeches on Emerson's business direction, enterprise manufacturing technology, product concept and technological innovation, marketing policy, etc. through in-depth analysis of this meeting, the participants had a more comprehensive and in-depth understanding of Amason in 2021 and further strengthened their trust and recognition of Amason brand, Join hands with Amason to explore a broader market.


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图4)


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图5)

At the meeting, the outstanding dealers who strongly supported the Amason brand all the way were awarded. At the same time, the dealers who did not win the award were encouraged to make persistent efforts. I hope we can fight together and create brilliance in the future!


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图6)

△Guests Chen Xiaoqi and Chairman Liu Chunqing of Amason presented the Diamond Award and gold award to dealers


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图7)

△Chen Zhiqiu, general manager of Amason, presented the silver award to dealers


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图8)

△Amason brand spokesperson Dai hananni presented awards to excellent dealers


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图9)

△Zhang chunsen, the technical consultant of Amason, presented the award to the dealers of leap award


With the changing and increasing demand of consumers in the digital musical instrument industry, digital musical instruments will usher in new opportunities and challenges in the future. Emerson has accurate insight into market opportunities, occupies the home court in the future, wins stronger and broader influence, and wins the recognition of consumer groups by catering to all aspects of the needs of musicians in the current market.


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图10)

△General manager Emerson held a signing ceremony with the dealer on site


After the meeting, Huang Xianxing, director and Deputy Secretary of the Party committee of Zhujiang Piano Group, and Liu Chunqing, chairman of Emerson, led the leading group to conduct a one-to-one group meeting with the dealers, in-depth communication for the whole system of marketing, marketing, R & D and quality control, carefully and carefully listen to the opinions and suggestions of the dealers, so as to further build an effective communication bridge between the two sides and lay a solid foundation for the next cooperation.


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图11)

At this new product launch, Emerson released three new products of disruptive innovation, and jointly performed a new scientific and technological feast of digital piano and smart home with Emerson brand spokesperson Dai hananni, which fully demonstrated Emerson's product innovation and technology leadership, and attracted high attention from insiders and dealers.

Carve every detail carefully

Folding and integrating technology and fashion

Change the way of life in the intelligent age and forge ahead at the forefront of innovation

Take you to fully understand the new digital piano ▽ of Amason

01 light luxury desk S3 is a perfect work integrating the concept of home

In 2020 China (Shanghai) International Musical Instrument Exhibition, Emerson S3 came to the fore at its first appearance and won the "best new product award" of 2020music China Global Industry new product launch, which was recognized and concerned by the industry and professionals. They affectionately called S3 "little yellow table", which fully expressed their joy and love for this new product.

艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图12)

Desk type design, combined with soft piano stool with exquisite design sense, is both piano and desk, adding a touch of artistic flavor to the home; Four corners arc-shaped design, solid wood piano stool, each inch is made of light luxury, with extraordinary value; Special accessories are used, ranging from pedal to hardware accessories.

Because of the pursuit of perfection, Emerson S3 did not reach the most perfect moment. Even though the dealers and people in the industry have been urging, they still insist on no mass production and no launch.

艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图13)

Fortunately, after more than 180 days of continuous polishing and thousands of R & D adjustments, S3 returned with a new attitude and achieved full mass production and global orders. Are you excited about such a piano?

02 Video digital piano K3

Your family's entertainment center

The birth of digital piano makes music lovers full of more possibilities. Modern digital piano is not only limited to children's grade examination, but also for professional students. With the improvement of domestic living standards, people's demand for entertainment culture is gradually increasing. Learning piano and music has become the best choice for more and more adults and the elderly.

艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图14)

A comprehensive professional parameter configuration can not only meet the needs of professional grading examination, but also become a digital piano in the family entertainment center at any time. It is absolutely an indispensable necessity in the family.

K3 is definitely the "small aircraft carrier" in the field of digital musical instruments. It can do everything. It plays musical instruments all over the world and is invincible in learning and entertainment.

艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图15)

K3 helps you record every note of audio and enjoy the fun of creating it easily; Special digital DSP processor for live broadcasting, which can link with the other end of the world at any time; A variety of karaoke functions, live variable sound effects and hifi speakers. You can have a high-end karaoke equipment and environment at home without going out. Invite friends to hi together ~ it can be said that K3 is a versatile treasure box to meet all your needs.

03 break through the classic upgraded f13s to make your choice better

Pay tribute to the classic and break through the new life. F13s is polished again on the basis of f13 to make the performance more powerful. Compared with the traditional piano, both the sound source and sound quality are no different from that of real steel. It is called "little Mozart" by people in the industry. Whoever plays piano is a piano prodigy, a very steel intelligent digital piano.

艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图16)

Small door-to-door design is added, the sound effect is more three-dimensional, and enjoy high-quality music life; Three rows of control panels, LCD, each inch of detail shows quality. Cost effective flagship, you deserve it!

Emerson's press conference of "Innovating the trend of the times and enjoying life" has penetrated the research and development of technology and digital musical instruments into more product layouts with intelligent performance as the core and home and family as the design concept and function, so that the future has come!

Finally, Emerson once again thanks the dealers for coming all the way. It is your support that makes this 2021 Emerson dealer conference and new product launch a complete success. Thanks, goodbye next time!

艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图17)


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图18)


艾茉森 2021新品发布会:打造未来智能数码乐器,点亮家居智慧生活(图19)

Amason, transliterated from "Amazon", founded in 2008, is one of the major strategic deployments of Zhujiang Piano Group in the field of digital musical instruments. It focuses on the research, development and production of digital piano, MIDI keyboard, electronic drum, 020 mode 6 + 1 digital music classroom teaching system, electroacoustic instruments, etc Over the past 13 years, Emerson has always insisted on increasing the R & D and promotion of intelligent teaching digital piano, introducing technical talents, accumulating independent R & D capabilities in core technology fields, meeting the professional grading needs of music lovers at home and abroad, daily household needs and educational system needs, paying attention to technology and ingenuity, and creating independent R & D national brands.

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